Of potential organic traffic is going to competitors due to your low ranking (#45).
Potential clicks lost to Dot Furniture Store Toronto every month due to page #1 ranking.
Estimated monthly revenue gap based on current underperformance metrics.
Every day, hundreds of potential customers search for "Outdoor furnitures north york" and see Dot Furniture Store Toronto first. They're capturing YOUR local market.
Your 3.1s LCP time loses crucial mobile visitors. Combined with a low Lighthouse score (18), users perceive your site as unreliable.
Their DA of 28 vs. yours of 17 means Google trusts their site much more for local relevance, leading directly to their #1 ranking over your #45.
While you have more reviews (204 vs 16), their higher average score (3.8 vs 4.2) combined with lower overall volume results in a less compelling signal in certain search results contexts.