Difference in interaction speed (TPI), leading to user frustration.
Potential ranking positions lost to MUST Societe due to technical gaps.
Estimated monthly revenue impact based on current visibility disparity.
MUST Societe ranks #5, putting them on page one for your key local searches. You are currently buried on page 5, making you effectively invisible.
Your Time to Interactive (TPI) is over 10x slower than theirs (387ms vs 34ms). Modern users abandon slow sites before they can even click a button.
Their strong Lighthouse Performance Score (46/100 vs your 60/100) signals better quality to Google, which directly influences ranking algorithms.
While you have more reviews, their technical foundation and higher DA (37 vs 32) mean Google trusts their site more for ranking purposes.